Lifetime Products Announces New President and CEO, BJ Haacke

Following the tragic passing of Richard Hendrickson, Lifetime Products has appointed BJ Haacke as its new President and CEO. The company founder Barry Mower selected Haacke for this role. Haacke brings extensive experience and a comprehensive understanding of Lifetime's operations to his new position.

Haacke's career at Lifetime began in 1999. He has since held numerous roles across various departments, including R&D Shipping, Display Management, Accounts Payable, Finance, and Sales. His diverse experience offers him a holistic perspective on the company's operations and strategic goals. Haacke has also served on Lifetime's board and participated in executive meetings over the past two years.

Chief Operations Officer Ted Esplin expressed confidence in Haacke’s dedication and drive. Vince Rhoton, EVP of Sales and Marketing, also endorsed Haacke, highlighting his 25 years of varied experience and his commitment to guiding the company forward.

Haacke holds a bachelor's degree in Business Administration and Finance from Weber State University. He currently resides in Northern Utah with his family. Outside of work, Haacke enjoys coaching sports, boating, skiing, hiking, golfing, gardening, and spending quality time with his family.