Lifetime Products Announces New President and CEO, BJ Haacke

Following Tragic Passing of Richard Hendrickson, Lifetime Products Names New President and CEO

CLEARFIELD, UT / ACCESSWIRE / July 17, 2024 / Lifetime Products, Inc., a leading blow molding manufacturer of premium-quality recreation and utility products, is pleased to announce the appointment of BJ Haacke as the company's new President and CEO following the tragic passing of former President and CEO Richard Hendrickson in a car accident. Selected for this role by company founder Barry Mower, BJ Haacke brings a wealth of experience and a deep understanding of Lifetime's operations to his new position.

BJ Haacke began his career at Lifetime Products in 1999 in the R&D Shipping department and has since held numerous roles across various departments, including Display Management, Accounts Payable, Finance, Costing and Budgeting, Retail Development, and Sales. His diverse experience provides him with a holistic perspective on the company's operations and strategic goals. Haacke has been a member of Lifetime's board and has actively participated in executive meetings over the past two years.

"BJ brings a great perspective and enthusiasm with him to this role and his dedication and drive will help us to continue to achieve success in our operational and improvement strategies," said Ted Esplin, Chief Operations Officer (COO). "I am pleased to welcome BJ to his new role as President and CEO of Lifetime Products and I look forward to working closely with him as we continue to grow and innovate in all of our product categories."

Vince Rhoton, EVP of Sales and Marketing, added, "I wholeheartedly and enthusiastically endorse the selection of BJ Haacke as the President and CEO of Lifetime Products. BJ's 25 years of experience in varied roles, his natural business talent, and his close family connection with the owners all elevate his ability to guide us into the next chapter. I admire BJ's willingness to do this difficult job. I am inspired by the certainty that his motivation is pure - he's going to selflessly put his talents and effort into this position because he wants to see this company and its people have the opportunities they need. And to do that, we need to produce high-quality innovative products, and grow profitably all the while. I will exert myself in every way to support him and my teammates as we ‘get back to work.'"

Haacke graduated from Weber State University in 2002 with a bachelor's degree in Business Administration and Finance. He has served a mission for the Church of Jesus Christ of Latter-day Saints in Lithuania, where he learned the Lithuanian language. Haacke resides in Northern Utah with his wife, Wendy, and their six sons and one daughter-in-law. Outside of work, he enjoys coaching his children in sports, boating, skiing, hiking, golfing, gardening, and spending quality time with his family.

About Lifetime Products
Established in 1986, Lifetime Products, Inc. is a privately held company headquartered in Clearfield, Utah. Starting in the owner's backyard, Lifetime Products began by building a better basketball system. Today, Lifetime is the world's leading manufacturer of residential basketball hoops, polyethylene folding tables, and chairs. With other offerings from outdoor sheds and composters to playsets, kayaks, and coolers, Lifetime continues to develop innovative products sold in more than 120 countries around the globe. For more information about Lifetime Products, visit www.lifetime.com.

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Contact Information
Landon Southwick
Public Relations Manager
lsouthwick@lifetime.com
801-725-6133

SOURCE: Lifetime Products

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