VVV Sports Limited: Interim Results for the six months ended 30 June 2026

VVV Sports Limited

("VVV” or the “Group”)

Interim Results for the six months ended 30 June 2026

VVV Sports Limited announces its unaudited interim results for the six months ended 30 June 2026.

OVERVIEW

Chairman’s Statement

I am pleased to present the interim results of VVV Sports Limited (“VVV Sports”, the “Company” or the “Group”) for the six months ended 30 June 2026.

The first half of 2026 has been a period of significant development for the Group as we have continued to build VVV Sports into an international sports, media and entertainment business focused initially on the rapidly growing global racket-sports markets of padel and pickleball.

Our strategy is to build an operating platform that participates across the value chain of these sports, including venues and infrastructure, court distribution, events and tournaments, teams and leagues, media and broadcasting, sponsorship, technology, licensing and commercial rights. We believe that this integrated approach provides the Group with multiple opportunities to create and capture value as these sports continue to expand internationally.

Strategic development

During the period, the Group continued to develop its operating businesses and strategic relationships, while also progressing a number of initiatives designed to establish VVV Sports as a global platform for the next generation of racket sports.

The Group’s strategy is being implemented through a combination of organic development, strategic acquisitions, joint ventures and complementary investments where these provide access to attractive markets, intellectual property, management expertise, distribution networks or commercial opportunities.

The acquisition and development of businesses within the Group has broadened our capabilities and provided a stronger foundation from which to pursue our international growth strategy. The Group’s operating interests now encompass activities across events, sports management, pickleball and padel, with further opportunities being developed in the United States, the Middle East and other international markets.

We have also continued to develop the Group’s pickleball platform, including the activities associated with TOPSERIES and the wider Pickleball Pro Events and related businesses. Pickleball represents an important complementary growth opportunity alongside padel and gives the Group exposure to another rapidly developing global racket sport.

Padel

Padel remains a core pillar of our strategy.

The Group is developing opportunities across the padel ecosystem, including professional and participation events, infrastructure, court distribution, player pathways, media, sponsorship and commercial rights.

In the United States, we are particularly focused on the significant opportunity presented by the development of padel. The market is fast growing, and many opportunities exist in the Consumer Brands, Venues and Support businesses to the industry.

The Group is also developing opportunities in the Middle East, including the potential distribution of padel courts and related infrastructure, with Abu Dhabi envisaged as an important regional hub for the Group’s activities across the GCC.

Sports, media and entertainment platform

A central element of our strategy is the development of VVV Sports beyond being simply an owner or promoter of individual sporting assets.

We are building an integrated sports and entertainment platform in which events, athletes, teams, venues, media, sponsorship and technology can support one another. This model is intended to provide the Group with multiple revenue streams while allowing us to participate in the growth of the underlying sports at different stages of their development.

We believe that the long-term opportunity is particularly compelling where VVV Sports can combine ownership and operation of sporting assets with media rights, sponsorship, digital engagement and commercial partnerships.

The Group is therefore actively evaluating further strategic opportunities which can strengthen this platform and accelerate its international development.

Capital and funding

During the period, the Group continued to strengthen its capital base and evaluate funding opportunities to support its growth strategy.

The Company is pursuing access to additional capital to accelerate investment in its existing operating businesses, support strategic acquisitions and joint ventures, develop its international infrastructure and pursue opportunities in the United States, Middle East and other key markets.

We remain focused on ensuring that any capital raised is deployed against clearly identifiable opportunities capable of contributing to the development and long-term value of the Group.

Corporate development

The Board has also continued to strengthen the Group’s corporate and financial infrastructure as VVV Sports develops from its existing platform into a larger international operating business.

The Group has been working to improve management reporting, forecasting, cash controls, financial authority procedures and subsidiary reporting as part of the continuing development of its governance framework.

These processes are particularly important as the Group expands across multiple jurisdictions and operating businesses and as we prepare the Company for the next stage of its development.

The Board also continues to assess the potential migration of VVV Sports from the AQSE Growth Market to AIM. We believe that an AIM listing could provide the Group with a broader institutional investor base, enhanced access to capital and an appropriate platform for the next phase of the Company’s international growth, subject of course to the necessary regulatory, shareholder and adviser processes.

Financial performance

The financial results for the six months ended 30 June 2026 reflect a Group that is investing in the development of its operating platform and positioning itself for future growth.

Revenue for the six months ended 30 June 2026 of £14,000, compared with £Nil for the corresponding period when the group was non-trading.

0perating loss of £464,000 compared with operating loss of £164,000 in June 2025 due to increase in administration costs relating to legal and professional fees, public relations costs, staff costs and other administrative costs compared to the same period in 2025 when costs mainly related to non-trading listing fees.

Cash and cash equivalents at 30 June 2026 of £488,000 (30 June 2025: £827,000); decrease is in cash reserves is as a result of investments in the period.

The Board’s focus remains on developing sustainable operating revenues while maintaining appropriate control over the Group’s cost base and capital allocation.

Outlook

We enter the second half of 2026 with considerable momentum and a substantially broader platform than at the beginning of the year.

The global growth of padel and pickleball continues to create opportunities across participation, professional sport, infrastructure, events, media and commercial partnerships. Our objective is to establish VVV Sports as a leading independent operator in these markets rather than simply participate in them as a passive investor.

The United States represents a particularly important market for the Group. The combination of our padel and pickleball activities, collegiate opportunities, professional sport initiatives and commercial relationships provides a platform from which we believe VVV Sports can build a significant presence in the world’s largest sports and entertainment market.

The Middle East is similarly important, both as a market in its own right and as a potential international hub for the Group.

We will continue to pursue a disciplined acquisition and partnership strategy, seeking opportunities that add operating capability, intellectual property, distribution, audiences or commercial rights to the Group.

Conclusion

The first half of 2026 has been an important period in the transformation of VVV Sports.

We have continued to develop our operating businesses, expand our international relationships and build the foundations of a broader sports, media and entertainment platform.

There remains significant work to do, but the Board believes that the Group is increasingly well positioned to benefit from the structural growth of padel and pickleball globally.

Our ambition is clear: to build VVV Sports into a leading global operating platform for the next generation of racket sports, with businesses spanning sport, infrastructure, events, media, technology and entertainment.

I would like to thank our management team, employees, advisers, partners and shareholders for their continued support as we enter the next phase of the Group’s development.

Jonathan Rowland
Chairman
VVV Sports Limited

The interim accounts to 30 June 2026 have not been reviewed by the Company’s auditors.

The Directors of the Company accept responsibility for the contents of this announcement.

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Unaudited Condensed Group Statement of Comprehensive Income
for the six months ended 30 June 2026