STIC Strengthens Sales Leadership Team with Key Hires Chris King and Jason Magtibay

Los Angeles, California, USA, June 7th, 2026, FinanceWire

Industry Veterans Join Stic as Company Accelerates National Expansion and Reinforces Its Position as the Leader in Verified Mobile Out of Home Advertising.

Photo: Left - Chris King, Right - Jason Magtibay

Stic, the intelligence platform transforming everyday vehicles into measurable advertising inventory powered by real-world impression data, today announced the appointments of Chris King as Senior Vice President of Sales and Jason Magtibay as Vice President of National Sales.

The strategic additions represent another major milestone for Stic as the company continues scaling its national footprint, expanding relationships with brands and agencies, and building the world’s premier moving media network powered by verified, real-time audience intelligence.

Chris King joins Stic, bringing nearly three decades of media and advertising experience to Stic, including sales leadership roles at Firefly, JCDecaux North America, and FOX Television Stations. Throughout his career, King has developed and managed key relationships with many of the world’s largest advertisers, agencies, entertainment companies, and technology brands, among other major industries.  

Jason Magtibay joins King, as Vice President of National Sales. Magtibay who also was a sales leader at Firefly, JCDecaux North America, and New York Magazine brings extensive experience building strategic partnerships and driving revenue growth across national advertising markets. In his new role, he will focus on nationally expanding Stic’s relationships with agencies, brands, and enterprise partners while helping accelerate adoption of the company’s rapidly growing platform.

“With Chris and Jason’s relationships, expertise, and understanding of what advertisers truly need make them an extraordinary addition to our sales organization. They now give us one of the strongest sales leadership teams in the industry.” said Adam Cohen, Founder and CEO of Stic.

The hires come at a pivotal moment for Stic as the company continues building the technology infrastructure behind a new category of advertising. Unlike traditional mobile billboard companies, Stic combines proprietary sensing technology, artificial intelligence, and real time audience measurement to verify actual impressions and provide advertisers with a level of accountability that has historically been unavailable in out of home media.

With a rapidly expanding network, growing national demand, and recent additions to its executive leadership team, Stic is positioning itself to become the definitive intelligence layer for the global moving media industry.

Per Magtibay, "I’m incredibly excited to join Stic as Vice President of National Sales. With more than 21 years of advertising media sales experience, I look forward to building on the company’s strong momentum, deepening client-direct and agency partnerships, and creating new opportunities for growth. Stic’s innovative approach and commitment to delivering measurable results make this an exciting time to be part of the team, and I’m eager to help drive the next chapter of success.

 “Throughout my career, I’ve been drawn to companies solving real challenges for advertisers through innovation and measurable results. It’s exciting to leverage Stic’s ability to leverage advanced technology to provide greater accountability, improve client efficiency, and create meaningful benefits for local communities” said King. “Stic is uniquely positioned to redefine what’s possible in mobile out-of-home advertising. I’m excited to join the team and help accelerate the company’s next phase of growth.”

As advertisers continue shifting budgets toward measurable, performance driven media channels, Stic’s leadership believes the company’s ability to verify audience engagement in real time will establish a new standard for the future of out of home advertising.

About Stic

Stic is the verified moving media network, transforming everyday vehicles into intelligent advertising inventory powered by real time audience measurement. Through proprietary sensing technology, artificial intelligence, and verified impression data, Stic enables brands to measure actual audience exposure while creating new revenue opportunities for drivers and businesses. Headquartered in Los Angeles, Stic is building the intelligence platform that powers the future of out of home advertising.

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