ROAD TO COLOGNE 2024 - SAILUN on the home straight to THE TIRE COLOGNE

Frankfurt, June 1, 2024 SAILUN Europe is entering the home stretch of its “ROAD TO COLOGNE 2024” in the run-up to THE TIRE COLOGNE, which opens its doors in Cologne on June 4. An Audi Q4 e-tron will make an appearance on the two final stages of the tour, which started in Italy at the beginning of May and has so far led via Spain and France to England. The tour also serves to consolidate and further expand the ambitious goals for the SAILUN Group's innovative range of tyres with its dealer partners in the European core markets. “We not only want to impress the international audience with our major appearance at the leading trade fair THE TYRE COLOGNE next week, but also set a lasting example in advance with our spectacular road trip through the six key European markets and highlight the premium claim of the SAILUN brand as well as our future ambitions of the SAILUN Group, which is one of the top 12 tyre manufacturers in the world,” emphasizes Stephan Cimbal, Marketing Director SAILUN Europe.  The aim of “ROAD TO COLOGNE 2024” is to show the European dealer network the broad spectrum and diverse potential of the SAILUN tyre range for electric, hybrid and conventional drives with EcoPoint³technology and to bring it into focus in the run-up to THE TIRE COLOGNE.


The fifth stage destination of the “ROAD TO COLOGNE 2024” was Poland. The Audi Q4 e-tron drove from Hamburg to Berlin, and from there via Frankfurt/Oder to Poznan and Wroclaw to LATEX Opony, one of the largest and most traditional tyre dealerships in Poland. In Opole, around 80 kilometers west of Krakow, the Groehl family has been active in the tyre industry for more than 65 years. In 2001, Tomasz Groehl, the current CEO & owner of LATEX, joined the company, successively expanded the national and international sales network, permanently developed relationships with global tyre manufacturers - such as the SAILUN Group - and thus opened up new, lucrative sales markets far beyond Poland's borders. “We see ourselves as the best choice in Central Europe when it comes to being a solid and reliable partner in the tyre wholesale trade,” emphasized Tomasz Groehl during the two-day visit by the SAILUN team. And the facts speak for themselves: LATEX Opony has a great team of more than 390 employees and supplies all types of tyres, with a special focus on UHP types. The large stock of more than 75,000 m², the fleet of over 70 vehicles and the state-of-the-art B2B ordering system are designed to always guarantee customers high quality products and services with fast delivery times at competitive prices. “We are proud to be one of the leading companies and key reference points in the Eastern European tyre industry. Our modern approach to business, combined with a lot of energy and reliable partners like SAILUN at our side, offers new potential and lays the foundation for sustainable expansion and further growth for all parties involved - both on the domestic and foreign markets,” emphasized Tomasz Groehl.


From Poland, it was on to the last leg of the “ROAD TO COLOGNE 2024” - back towards Germany. But before the SAILUN crew set off for Cologne for the opening and premiere celebration at the leading international trade fair for the tyre industry on 4 June, they travelled via Dresden, Bayreuth, Nuremberg and Ulm to Kirchberg an der Iller in Baden-Württemberg. At Reifen Straub GmbH, another third-generation ownermanaged family business, which has been operating for the SAILUN Group brands in Germany and Switzerland for more than ten years. Since its foundation in 1964, everything at Straub has revolved around tyres, rims and systems. Up to 500,000 car, SUV and van tyres, around 35,000 motorcycle tyres as well as truck tyres and TPMS sensors are stored here. “In southern Germany, Vorarlberg and Tyrol, we personally deliver the ordered goods to our customers, whether they are garages, car dealerships or tyre dealers, within 24 hours with our in-house delivery service,” says Marc Straub, Sales and Purchasing Manager at Reifen Straub GmbH, adding: “SAILUN – a brand that is smart and stands for top quality at a competitive price and is therefore absolutely in tune with the times.”


Media representatives and the international audience will find out more at THE TIRE COLOGNE on June 4, 2024 as part of the SAILUN press conference. The focus there in Hall 07.1, Stand C040 will be on the mission: “Make great tyres!”. In addition to the groundbreaking EcoPoint³ technology, the focus will also be on the new SAILUN tyre portfolio as well as the experiences and adventures around the Road to Cologne in terms of performance, competitiveness and resource conservation. “With our diverse range of tyres, including the latest generations of PCR, TBR and special products as well as a tyre development for electric vehicles and hybrids, we want to set new standards and make a lasting mark in the tyre industry at THE TIRE COLOGNE. The aim is and remains to highlight our clear premium claim to international visitors and media representatives. At the same time, it is important to further strengthen the good cooperation and the expansion of the close relationships between the markets and the international SAILUN management around the coming tyre generations. It is our ambition that all parties involved are optimally positioned for the coming challenges, as this guarantees a decisive competitive advantage and new, sustainable growth potential,” emphasized Stephan Cimbal, Marketing Director SAILUN Europe.

You are welcome to visit SAILUN next week at THE TIRE COLOGNE and make a note of the following date:

SAILUN press conference
THE TYRE Cologne
Tuesday, , June 4, 2024
Time: 11.00 to 11.30 a.m.
Hall 07.1, Stand C040
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