Gamelancer Media Appoints Ad Tech Executive JF Cote to Its Board of Directors

President & CEO of Sharethrough, one of the largest ad exchanges in the world, JF Cote joins board to help scale Gamelancer's global business through M&A and digital channel growth

TORONTO, ON / ACCESSWIRE / June 15, 2023 / Gamelancer Media Corp. (CSE:GMNG)(OTCQB:GAMGF)(FRA:P93) ("Gamelancer" or the "Company"), a leading digital media-production, entertainment, and distribution company, welcomes JF Cote to its Board of Directors. Co-founder, President & CEO of Sharethrough, JF was awarded Entrepreneur of the Year by Ernst Young in 2017 and 2022, and was responsible for orchestrating the merger between District M and Sharethrough, creating one of the largest ad exchanges in the world.

Co-founder of Sharethrough (formerly District M) and awarded Entrepreneur of the Year by Ernst Young in 2017 and 2022, Mr. Cote was responsible for orchestrating the merger between District M and Sharethrough and becoming one of the largest ad exchanges in the world. Mr. Cote acts as the chief architect of the company's corporate strategy, focuses on building a unique culture and provides leadership to commercial and partnership initiatives. Sharethrough consistently ranks among the Deloitte Fast 50 (Canada) / 500 (USA), showcasing its rapid growth and industry influence. Sharethrough has been consistently selected as one of the Deloitte Best Managed companies, underscoring its commitment to excellence in management and strategy.

Mr. Cote's expertise spans multiple industries, including Pratt & Whitney (Aerospace), PricewaterhouseCoopers (Investment Banking), and Yellow Pages (Media). His transformative contributions to Yellow Pages include co-founding Mediative, a groundbreaking digital media division.

Mr. Cote holds an Executive MBA from UQAM and a bachelor's degree in commerce with a specialization in Finance from University of Ottawa, and Mr. Cote is a CPA by training. Beyond his professional pursuits, JF is actively engaged in the community and committed to empowering future generations. He serves on multiple boards supporting children's education and sports activities.

"Gamelancer is the next generation of media, having built a network with significant engagement in key regions throughout North America, the UK and Australia. Jon and his team have built a growth platform for the future, and I see opportunities to scale globally." - JF Cote, President & CEO, Sharethrough.

"Gamelancer owns & operates 54 channels across TikTok, Snapchat and Instagram, which includes the largest gaming community on TikTok, plus dating, music, and other lifestyle channels. JF scaled his business into the US and created a global ad exchange with an unapparelled sales network. His guidance as we grow our business into the US, where 56% of our audience reside, will be invaluable as we draw on his playbook for success." - Jon Dwyer, Chairman & CEO, Gamelancer Media Corp.

The Company would also like to announce the resignation of Paul Coffey from its board of directors. The board wishes to thank Mr. Paul Coffey for his service as a member of the board. Paul Coffey made significant contributions to Gamelancer during his tenure. His expertise, strategic insights, and unwavering commitment to excellence have been invaluable in shaping the company's vision and driving its growth.

About Gamelancer

Gamelancer Media Corp. is a media & entertainment company producing short-form video content for brands, with broadcast on its owned and operated TikTok, Snapchat, and Instagram channels. Gamelancer Media will focus on developing new brand, agency, and creator relationships and new opportunities for existing associates through its strategic partnerships with TikTok North America, Snap Inc., and Dubit. The media company currently works with companies such as Samsung, Belkin, Celsius, and several other notable brands. The company produces and distributes content across its 54 owned-and-operated channels to over 40 million followers & subscribers, generating over 2 billion monthly video views and growing by over 1.5 million new followers monthly. A majority of the Gamelancer's audience are located in the USA, Canada, the UK, and Australia.

With advanced user data analytics, Gamelancer provides its audience with content relevant to the Gen Z & Millennial respective communities. Gamelancer owns the largest gaming media inventory on TikTok. Gamelancer also monetizes across its Snapchat Discover channels in partnership with Snapchat.

Gamelancer is 59% insider owned, calculated as of April 2023.

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For further information, please contact:
Jon Dwyer, Chairman and Chief Executive Officer
Tel: (416) 627-8868
Email: ir@gamelancer.com
IR Email: info@gamelancer.com

Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Information

This news release contains forward‐looking statements and forward‐looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward‐looking statements or information. The forward‐looking statements and information are based on certain key expectations and assumptions made by management of the Company. Although management of the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward‐looking statements and information since no assurance can be given that they will prove to be correct.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward‐looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on the forward‐looking statements and information contained in this news release. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward‐looking statements and information contained in this news release are made as of the date hereof and no undertaking is given to update publicly or revise any forward‐looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.

The Canadian Securities Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

SOURCE: Gamelancer Media Corp.