FireFly Automatix Selected by Black Desert Resort to Autonomously Maintain its Course with Robotic AMP Mowers for the Black Desert Championship - Marking the First Professional Golf Tournament Mowed by Autonomous Mowers

FireFly Automatix will use its electric AMPs (Autonomous Mowing Platforms) to robotically mow the golf course at Southern Utah-based Black Desert Resort during the night, between tournament play, for the October 9 - 13, 2024 Black Desert Championship PGA Tour event.

SALT LAKE CITY, UT AND IVINS, UT / ACCESSWIRE / September 24, 2024 / FireFly Automatix™ is thrilled to announce its selection by Black Desert Resort to autonomously mow and maintain its golf course fairways during the highly anticipated Black Desert Championship in October.

For four weeks leading up to and during the tournament, FireFly is deploying a fleet of four AMPs (100-inch-wide, 5-gang reel mowers) to maintain all 60 acres of the course's fairways, marking a historic first for autonomous mowing at a professional golf tournament. The all-electric AMP^TM, powered by a 35 kWh LiFePO4 battery pack, offers up to 25 acres of mowing capacity. With four AMPs working together, they will be able to mow all 18 fairways at Black Desert in just four hours each night.

^{Two AMP (Autonomous Mowing Platform) mowers from Firefly Automatix at Black Desert Resort. September 2024}

"We're proud to help sponsor the return of the PGA to Utah after 60 years. It's truly an honor to have been selected by Black Desert to maintain their fairways for such a prestigious event," said Steve Aposhian, Chairman, Chief Technology Officer, and Co-Founder of FireFly Automatix. "It validates that the technology we have built into AMP will revolutionize the industry, while also highlighting that this is the only autonomous mower on the market currently capable of taking on such a task."

Launched last year and now delivering to golf courses and other applications across North America, the AMP-L100 brings a suite of unique capabilities to this championship course. Utilizing FireFly's QuickPlan^TMsoftware, the team was able to create mowing patterns for each fairway that perfectly align the striping direction for the entire course.

Once created, the cloud-based mowing patterns can be utilized by all AMP mowers to ensure that the stripes are in the exact same place every day. This kind of precision, which would be extremely difficult to achieve with manual mowers, is made possible through AMP's RTK GPS guidance and its ability to consistently mow straight lines, even at night -an invaluable asset for tournaments that require nighttime mowing.

Once the tournament starts, all mowing must be completed in the dark to avoid interrupting play. AMP's precision steering and consistent mowing patterns make it the only mower capable of delivering flawless results under such conditions. In addition, because AMPs mow without an operator, it allows course labor traditionally tied to mowing to be reallocated to other essential tasks, ensuring that the course is in peak condition.

Another critical advantage of the AMP is that it is all-electric, which complements Black Desert's conservation efforts. AMP is not only nearly silent and non-polluting, but its design also eliminates traditional fuel and hydraulic systems. This removes the risk of hydraulic or fuel leaks, which can be disastrous for maintaining pristine fairways. This innovation significantly reduces stress for golf course agronomists focused on keeping the course in optimal condition before and during the tournament.

Furthermore, AMP's design helps protect the grass by eliminating tire scrubbing and torque imbalances, which are common issues with traditional fairway mowers. This reduces turf damage while improving traction and maneuverability, thanks to its patented electric 4-wheel drive and steering system.

^{Two FireFly Automatix AMP (Autonomous Mowing Plaforms) at dusk at Black Desert Resort. September 2024}

"The initial goal of this project was to engineer the best fairway mower on the market," explained Mark LeBlanc, Lead Engineer & Product Manager of FireFly Automatix. "AMP was engineered to be autonomous from the ground up, giving us invaluable freedom to make electrical and mechanical design decisions that would best complement the autonomy software. We made it all-electric because that allowed us to develop the entire system to achieve better traction, ground clearance, and weight balance, as well as higher torque and precision in both steering and drive systems-all without the limitations of traditional engines and hydraulic systems that have been largely unchanged for decades. In addition, we found that the cut quality is much better because there is no vibration created by an engine or hydraulic system."

FireFly Automatix is proud to continue pushing the boundaries of innovation in turf maintenance. The Black Desert Championship marks a significant milestone for FireFly and the golf industry, showcasing the cutting-edge potential of autonomous mowing technology on one of the sport's biggest stages. To purchase tickets, visit blackdesertchampionshipmens.com.

About FireFly Automatix

FireFly Automatix, founded in Utah in 2010, is an AgTech company leading out in the application of autonomous electric vehicle (AEV) technologies with the introduction of its AMP professional mowing platform. This autonomous electric mower offers labor savings and eco-friendly solutions tailored for various sectors, including golf, sports, government, and turf harvesting. By combining sustainability with business efficiency, FireFly Automatix is transforming turfgrass management practices and setting new industry standards. This effort is in addition to FireFly's role as a global leader in the turf harvesting marketplace since its founding in 2010.

For more information, please visit our press page: fireflyautomatix.com/press.

Please click on this link to see a brief video collage of the FireFly Automatix AMP operating at Black Desert Resort.

Journalists and media organizations interested in scheduling a time to see/record FireFly's autonomous, all-electric AMPs mow at night should contact its Director of Marketing, David Politis, at david.politis@fireflyautomatix.com or 385-391-5437.

FireFly Automatix, the FireFly Automatix logos, AMP, the AMP logos, and QuickPlan are trademarks of FireFly Automatix. All other trademarks are properties of their respective owners.

Photos shared with this news release are courtesy of golf course photographer, Brian Oar.

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CONTACT

David Politis, FireFly Automatix, david.politis@fireflyautomatix.com, C: 385-391-5437

SOURCE: FireFly Automatix