Awesome Products Inc. Announces Acquisition of Vibrance

LOS ANGELES, CA / ACCESSWIRE / November 22, 2023 / Awesome Products Inc., a leading household cleaning products manufacturing company, is excited to revamp the production of products under Vibrance, a renowned name in the consumer products sector. Vibrance was acquired by awesome products back in 2015. This strategic move to accelerate the production of Vibrance products marks a significant milestone for Awesome Products Inc. as the company strives to venture in the personal care sector. The heritage and legacy of Vibrance with the innovative and forward-thinking approach of Awesome Products Inc., creates a great opportunity for business to achieve its goals and enjoy great success in the coming years.

About Vibrance:

Vibrance was a renowned brand of Helen Curtis Industries Inc which was later acquired by Unilever brands. The brand has been a household name in North America since the 1900s. Vibrance has a history of providing the best quality shampoo and conditioner products to all the audiences.

Key highlights of the acquisition include:

1. With the addition of Vibrance, Awesome Products Inc. now boasts an expanded and diversified personal care products portfolio along with household cleaning products portfolio, catering to a broader range of customer needs.
2. This strategic move solidifies Awesome Products Inc's position to deliver outstanding affordable products to consumers. The combined expertise of both entities will drive innovation, efficiency, and competitiveness in an ever-evolving market.
3. Both Awesome Products Inc and Vibrance share a commitment to delivering high-quality products. This acquisition reinforces this commitment and ensures that customers can continue to expect excellence in every aspect.

Awesome Products Inc. is thrilled about the opportunities that this acquisition presents and is committed to a seamless integration process to ensure smooth experience for the consumers.

L.D. Hardas, CEO Awesome Products: "Awesome Products Inc. is proud to have Vibrance as a part of awesome family. This move aligns with our strategic vision for growth to diversify the company portfolio and underscores our dedication to providing unparalleled products in the personal care sector. We look forward to building upon the legacy of Vibrance."

About Awesome Products Inc.:

LA's Totally Awesome was started by LD Hardas, in 1983, when he took the first step to achieve his dream of manufacturing affordable household and beauty products. Since then, Awesome Products has grown from 600 square feet to a global enterprise of more than 6 million square feet. The company employs over 700 people and manufactures more than 2.5 billion products each year. The company currently manufactures everything from dish liquids, laundry detergents, carpet cleaners, stain removers to multiple types of surface cleaner.

The Company's has always strived to work towards achieving its mission, "Here at LA's Totally Awesome we are dedicated to producing the finest surfactant chemical and household cleaning products for the best price. We work with our customers to exceed their needs and deliver superior products and exceptional value at an excellent price", and the company strongly believes this acquisition is a step in the right direction.

For more information about Awesome Products and its recent acquisition, contact:

Shubhankar Jalgaonkar (V.P. Finance)
6370 Altura Blvd.
Buena Park, C.A. 90620-1001
shubhankar@lastotallyawesome.com
714-562-8873

SOURCE: LA's Awesome Products