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COMMUNIQUÉ DE PRESSE
PRN, a STRATACACHE Company, Partners With Place Exchange to Expand Programmatic Advertising for Leading In-Store Retail Media Networks
PRN, a STRATACACHE company, has partnered with Place Exchange to enable retail clients to access programmatic brand advertising for in-store media screens. With in-store shopping accounting for 85 percent of total retail sales in the United States, the programmatic OOH spend is on the rise. PRN's expertise in relevant shopper advertising ensures the careful curation of campaigns, providing additional revenue opportunities for retail clients. The partnership will allow buyers to access highly desirable in-store inventory within leading programmatic buying platforms and integrate them into omnichannel strategies.
