Zalando Projects Accelerated Growth in 2025 After Strong 2024

Zalando anticipates a robust growth in 2025 following a solid 2024 performance. The company's gross merchandise volume (GMV) and revenue are expected to see an increase of 4% to 9%, driven by the successful implementation of its ecosystem strategy. In 2024, Zalando's GMV grew by 4.5%, while revenue rose by 4.2%. Adjusted EBIT also grew significantly, reaching 511 million euros, up from 350 million euros in the previous year.

In 2024, Zalando saw its active customer base climb to 51.8 million, an all-time high. The B2C business has expanded its loyalty program and lifestyle offerings, including sports and designer brands. Meanwhile, the B2B segment almost doubled its market presence, enhancing logistics and software solutions.

Zalando's expanding operations include launching services in Portugal, Greece, and Bulgaria, and enhancing its beauty and style segments. In its pursuit of growth, Zalando plans to acquire ABOUT YOU, which will further strengthen its dual-brand strategy and B2B software offerings.