Zalando and ABOUT YOU to Revolutionize European E-commerce

Zalando SE has announced plans to acquire up to 100% of ABOUT YOU's share capital through a voluntary tender offer. The offer, set at 6.50 euros per share, represents a 12% premium over the median target price and a 107% premium over the three-month average. ABOUT YOU's major shareholders have already agreed to sell, covering 73% of the company's share capital.

This acquisition focuses on a dual-brand strategy, enhancing the shopping experience in both B2C and B2B domains. Zalando's ZEOS platform will integrate with ABOUT YOU's SCAYLE unit, creating a unified system for European brands and retailers. The merger aims for significant annual EBIT synergies, projected at 100 million euros.

Combining their distinct styles, Zalando will maintain its brand-led approach, while ABOUT YOU continues to cater to a young, style-focused audience. The deal also emphasizes sustainability and industry responsibility, reinforcing past partnerships in launching initiatives such as FASHION LEAP FOR CLIMATE.