Wienerberger Unifies Brand Portfolio for Strategic Expansion

On October 30, 2024, Wienerberger announced the unification of its solution brands under one umbrella. This move aims to strengthen Wienerberger's position as an innovative, future-oriented, and sustainable company. For over two centuries, the company has evolved from a brick manufacturer to a global provider of ecological solutions for building and infrastructure.

The transformation strategy emphasizes sustainable growth and strategic acquisitions. The recent acquisition of Terreal highlights this, positioning Wienerberger as a key player in European building renovation.

CEO Heimo Scheuch emphasized the importance of this rebranding in showcasing the company's commitment to innovation and sustainability. The unified brand, including names like Pipelife and Terreal, reinforces Wienerberger’s image as a leading provider of ecological solutions.