Vita 34 AG Rebrands as FamiCord AG to Strengthen International Presence

Vita 34 AG, Europe's leading cell bank and the third-largest globally, has rebranded to FamiCord AG. This name change aligns the company with its most internationally recognized brand, aiming to bolster international growth. Despite this shift, the Vita 34 brand will remain prominent in the DACH region, serving end customers without altering existing contact details.

The rebranding highlights FamiCord's strategy to utilize diverse consumer brands across markets, maintaining Vita 34's operations in Germany, Austria, and Switzerland. The FamiCord brand is employed as an umbrella across 30+ markets, reinforcing its leadership in the stem cell banking sector.

Alongside the name change, FamiCord AG has refreshed its website to enhance investor relations visibility, planning to host video conference recordings for increased investor engagement.