Virtual Influencers Gain Trust and Influence in 2024, Survey Shows

A recent survey conducted by The Influencer Marketing Factory reveals that virtual influencers are playing an increasingly significant role in social media and marketing. This survey of 1,000 U.S. participants highlights growing trust and engagement with digital personalities across various platforms, including YouTube, TikTok, and Instagram.

Findings show that 79% of participants are aware of virtual influencers, with over half following at least one. Around 27% of respondents consider purchasing products endorsed by these digital figures. These influencers prove particularly effective in sectors such as gaming, technology, beauty, fashion, and entertainment.

While 29.5% have made purchases influenced by virtual endorsements, 43.5% remain unconvinced. However, 27% are open to considering virtual influencer recommendations in the future, suggesting a potential shift in consumer behavior toward acceptance and trust in virtual endorsements.