Velo and McLaren Relaunch "Live Your Fandom" Campaign

In an initiative aimed at connecting fans closely with the sport they admire, Velo, in collaboration with McLaren Mastercard Formula 1® Team, has relaunched the "Live Your Fandom" campaign. This initiative caters to the deep engagement that sports enthusiasts have with their beloved teams, emphasizing fandom as a significant avenue of self-expression.

Following a fan-centric event in London preceding the British Grand Prix, the campaign is set to feature a global competition. Fans worldwide will be encouraged to unveil their unique McLaren-inspired fantasies, with a chance to win an exclusive experience with the team.

Research commissioned by Velo has highlighted that 49% of sports lovers have missed crucial events they yearned to attend. The findings underscore the importance of such campaigns in bringing fans closer to motorsport, especially given that 45% affirm the integral role of sport in their lives.

The "Live Your Fandom" campaign continues to advocate for fans, inviting them to celebrate their fervor and individuality in unprecedented ways. More information is available on Velo's Instagram.