U.S. Polo Assn. Opens India's Largest Brand Store in Bengaluru

U.S. Polo Assn., a leading casualwear brand managed by the United States Polo Association (USPA), has expanded its retail presence in India by opening its largest store in Bengaluru. The new flagship store, covering over 6,000 sq. ft. and spread across three floors, is located in Jayanagar, known for its affluent community and commercial vibrancy. This store marks a significant milestone in U.S. Polo Assn.'s ambitious plan to reach $1 billion in sales in India.

The store's interior design mirrors the energetic spirit of polo, featuring modern decor and sport-inspired accessories that narrate the brand story and enhance customer's shopping experience. A highlight of this new space is the iconic "polo shirt wall", showcasing the brand’s classic and timeless polo shirts.

In addition to presenting an extensive range of products, including the debut of the Spring-Summer '24 Womenswear Collection in India, this location offers a comprehensive shopping experience combining fashion, sport, and the brand’s heritage. With a focus on omnichannel marketing, U.S. Polo Assn. aims to engage customers through both online and in-store channels.

This opening reflects U.S. Polo Assn.'s growing popularity and strategic retail expansion in India. Currently, the brand boasts more than 400 stores and over 2,000 shop-in-shops in India. The new flagship store in Bengaluru is part of a broader plan to open 100 more stores, emphasizing the brand's commitment to its Indian consumer base.