Tonies Reports 33% Revenue Growth Amid Toniebox 2 Launch

Tonies SE has reported a strong revenue growth of 33% for the first nine months of 2025, reaching EUR 321.8 million. The significant growth was primarily driven by the successful launch of Toniebox 2 and Tonieplay, which led to a 52.3% increase in third-quarter revenues. This expansion highlights Tonies' robust market penetration and diversification.

Regionally, North America saw a 36% rise in revenue, while the Rest of the World experienced an impressive 80.4% growth. The DACH region also contributed with a 15.6% increase. These gains reflect successful strategic initiatives and partnerships, such as with Hasbro, which enhance Tonies' global reach.

Revenue from Tonies figurines rose 36.1%, while tonieboxes increased by 24.7%. The introduction of My First Tonies targets younger children, broadening the company's customer base. Tonies confirms its full-year 2025 guidance, projecting over 25% revenue growth and an adjusted EBITDA margin between 6.5% and 8.5%.