TikTok and CTS EVENTIM Launch Global Ticketing Partnership

TikTok, in collaboration with CTS EVENTIM, the leading European ticketing and live entertainment service provider, announced a new global ticketing partnership designed to enhance live event ticket sales. Through this integration, artists can now promote tour dates and directly sell tickets via TikTok videos. This arrangement enables fans to seamlessly purchase concert tickets directly from posts on TikTok.

This innovative ticketing feature aims to provide artists with a significant new channel to market their events by leveraging TikTok’s extensive user base. Initially available in Germany, the service is set to expand to other countries. Michael Kümmerle, TikTok's Global Music Partnership Development Lead, expressed enthusiasm about leveraging EVENTIM's robust market presence to benefit artists worldwide. Alexander Ruoff, COO at CTS EVENTIM, highlighted the partnership’s potential in transforming the reach of artists on TikTok into a dynamic new sales avenue.