The WestJet Group Partners with Fetcherr to Implement Generative AI Pricing Engine

Fetcherr, the tech startup behind the generative AI pricing engine, has announced a partnership with WestJet Group, Canada's leading low-cost airline. The collaboration aims to implement Fetcherr's Large Market Model (LMM) to enhance automated decision-making and revenue generation.

The LMM is an AI-driven market engine designed to understand market dynamics, forecast demand, and optimize pricing and inventory management. This system allows for high-frequency pricing and real-time fare publication, streamlining operational workflows and supporting revenue growth.

Roy Cohen, CEO and Co-Founder of Fetcherr, expressed excitement about the partnership, emphasizing the potential for innovation and global market intelligence to transform the airline industry. John Weatherill, WestJet's EVP and Chief Commercial Officer, highlighted the partnership's alignment with WestJet's digital transformation strategy to improve guest experience and affordability.

WestJet joins Fetcherr's global network of airline partners, which includes Viva Aerobus, Virgin Atlantic, Azul Airlines, and Royal Air Maroc. This partnership underscores Fetcherr's expanding influence in the airline industry and its ventures into new markets, including retail and finance.