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The NAGA Group Enters Sponsoring Partnership with Borussia Dortmund
The NAGA Group AG (XETRA: N4G) has announced a new partnership with the German Bundesliga football team, Borussia Dortmund (BVB), for the 2025/2026 season. This collaboration offers The NAGA Group exclusive rights to use the BVB Partner logo in various markets and employ club players' images in branding materials. NAGA's brand will also feature on the LED advertising boards at Borussia's Signal Iduna Park during home matches.
Following its merger with Key Way Group, The NAGA Group seeks to enhance its brand presence in Germany and globally, targeting new customer groups. CEO Octavian Patrascu expresses excitement over this sponsorship, aligning NAGA's innovative financial platform with Borussia's community-driven ethos.
Carsten Cramer, Managing Director of BVB, highlights the synergy between NAGA's fintech innovation and Borussia's tradition, anticipating fruitful joint projects through this partnership.
R. H.
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