The NAGA Group AG Partners with Mike Tyson as Brand Ambassador

The NAGA Group AG has announced a collaboration with sports icon Mike Tyson as its new brand ambassador in a campaign titled “NAGA: Your Go-to App for Everything Money.” NAGA, the provider of a financial SuperApp, aims to underscore its role as a comprehensive financial hub through this partnership. The campaign features Tyson in a relatable "slice of life" video, promoting the app’s diverse functionalities.

This initiative follows other strategic moves by NAGA, including partnerships with Borussia Dortmund and integrating a trading app within Telegram. Through Tyson's global influence, NAGA intends to expand its brand reach and encourage a proactive financial approach worldwide.

CEO Octavian Patrascu expressed excitement, saying Tyson's attributes align with NAGA’s mission of empowering users by simplifying financial management. The campaign is expected to bolster NAGA’s global brand presence and drive growth, aligning with its goals for long-term profitability.