The 32nd China International Advertising Festival & 34th AdAsia Beijing 2025: Success in Innovation

The 32nd China International Advertising Festival (CIAF 2025) and the 34th AdAsia Beijing 2025 concluded successfully in Beijing from October 24 to 26. Held at the Zhongguancun International Innovation Center, this event marked a significant milestone with its globally connected "dual-host" format, drawing over 220 leaders from the advertising industry across more than 30 countries.

Under the theme "AI-Driven Next-Gen Ads," the event focused on innovation and the future of advertising. Notable companies, including Accenture Song, Dentsu, WPP, and others, engaged in discussions on AI's role in advertising and brand globalization. This event showcased AI-driven tools and digital innovations, exemplifying the synergy between technology and creativity.

Recognizing outstanding achievements, the event featured awards such as the 2025 Yellow River Award for Public Service Advertising. CIAF 2025 highlighted China's role as a pivotal hub for advertising innovation, sharing insights and driving growth worldwide.