Taobao and Tmall Launch 11.11 Shopping Festival with Consumer Benefits

Today marks the start of the 16th 11.11 Global Shopping Festival by Taobao and Tmall Group, under the Alibaba Group umbrella. This year, the e-commerce giant is offering substantial incentives to consumers, including vouchers and red packets totaling RMB30 billion (about US$4.2 billion). This move is anticipated to attract a record number of participants as consumer sentiment in China improves.

The presale for the event begins on October 14, leading to two main checkout periods. Significant investment in 88VIP membership benefits is a highlight, with members enjoying exclusive coupons and payment privileges. Moreover, TTG is introducing WeChat Pay as an alternative payment method.

Ranked as China's largest e-commerce membership, the 88VIP program offers high-value coupons exceeding last year's distribution. Meanwhile, Taobao Live plans to distribute RMB2 billion in red packets, aiming to enhance user engagement. The "RMB10 Billion Subsidy" program also promises 80% discounts on branded products.

For merchants, TTG has introduced measures to maximize growth, including cross-platform traffic investments and waived commissions. The festival sees participation from around 300,000 brands, supported by enhanced AI-driven tools and streamlined logistics policies.