sur Ströer Out-of-Home Media AG (isin : DE0007493991)
Ströer Acquires RBL Media to Boost Out-of-Home Advertising
Ströer Group has acquired RBL Media GmbH, expanding its out-of-home (OOH) advertising operations. This strategic move significantly bolsters their presence in key German cities like Leipzig, Essen, and Dortmund. The acquisition aligns with Ströer's strategy to enhance its digital OOH advertising portfolio, crucial for maintaining its leadership in the German market.
RBL Media brings valuable advertising concession contracts with an average remaining term of ten years. This supports Ströer's ambition to strengthen its OOH network. The transaction is expected to contribute notably to earnings by 2025, highlighting long-term financial benefits.
The integration of RBL Media prompts the postponement of Ströer's Capital Markets Day, initially set for November 13, though key updates will be shared during the Q3 2024 results call.
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