Strive Names Julie Rieken Chief Executive Officer

Strive, a leading provider of benefits navigation and employee experience solutions, has appointed Julie Rieken as its new Chief Executive Officer. The announcement was made on May 14, 2024, from Denver, Colorado. Formerly the CEO of Trakstar, Rieken brings significant expertise in the HR technology sector, having led Trakstar to achieve a 12.5x revenue growth through organic means and acquisitions before its acquisition by Mitratech in June 2023.

Julie's professional background includes a decade at Apple and involvement with the Mile High SHRM Board of Directors since 2020. Franklin Foster, a founding partner at Propel Equity, praised Julie as a visionary leader fit to propel Strive's growth plans. Rieken herself is committed to enhancing employee-employer relationships through innovative HR solutions. Under her leadership, Strive aims to advance its mission, focusing on employee benefits comprehension and cultural development within the workplace.