Stream Hatchet Launches AI Discovery Tool for Influencer Marketing

Stream Hatchet, a subsidiary of GameSquare Holdings, has introduced an AI-Powered Influencer Discovery Tool aimed at transforming the way brands connect with creators. This tool leverages proprietary algorithms to sift through data on over 50 million creators, optimizing brand partnerships. Traditional methods of discovering influencers have often fallen short in matching brands with suitable partners. Stream Hatchet's tool addresses this with a machine learning approach, evaluating both quantitative and qualitative creator attributes.

The tool's three-step AI-driven methodology combines performance metrics with deep content analysis. It evaluates millions of creators, ranking them through the HATCHET Score system based on engagement and growth factors. It further analyzes content language and tone, targeting creators most aligned with brand campaigns. This solution is customizable for clients, adapting to specific needs, and analyzing live-streamed content across platforms to ensure brand safety.

Scopely, a game publisher, participated in the initial soft launch, confirming the tool's efficacy in identifying creators that enhance game visibility. Stream Hatchet's AI tool intends to provide brands a competitive edge in influencer marketing, promoting authentic connections with audiences.