Strategic Partnership between Bold Collective and Taiv for a New Out-of-Home CTV Offering

Bold Collective, a digital marketplace focused on Connected TV (CTV), audio, and mobile, is teaming up with out-of-home (OOH) advertising group Taiv. This collaboration aims to deliver a CTV OOH experience to its CTV buyers.

This agreement seeks to bridge the gap between advertising spend on CTV and OOH. Taiv's advertising units are showcased alongside high-quality content such as live sporting events, providing high levels of engagement in high-traffic locations. With nearly 1,000 placements and over 5,000 screens, this partnership presents an effective new way for advertisers to connect with consumers in social environments.

Bold Collective CEO Dan Alexander expresses excitement about offering a new CTV OOH experience to their traditional buyers. He emphasizes the importance of transparency and educating buyers about this type of inventory to succeed in their campaigns. Taiv's Chief Revenue Officer Tony Siconolfi also looks forward to this collaboration, which will expand their reach in the CTV OOH advertising space.