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Steyr Motors AG Expands in Asia Following Successful Stock Listing

Steyr Motors AG, based in Austria, has announced significant strides in its expansion into the Asian market post its recent stock listing. The company has established a new office in Beijing, China, serving as its regional hub to bolster presence across Asia-Pacific. This move is supported by existing contracts worth over EUR 6 million in the region, signaling robust growth potential.

Additionally, Steyr Motors is working to obtain China 2 emission certification for its marine engines, a strategic step that aligns with local regulations. This will potentially broaden the company's market reach in China, allowing it to cater to a wider array of clients in the marine industry, thus enhancing revenue prospects from 2025 onwards.

Furthermore, the company has expanded its distribution network by adding seven new distributors in Asia, strengthening its ability to serve emerging markets efficiently. CEO Julian Cassutti highlights these developments as pivotal to Steyr Motors' commitment to establish a solid footprint in Asia. The company plans to continue this momentum with key meetings in Vietnam, Indonesia, and Singapore.

R. P.

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