Somersby Unveils Bold New Campaign: 'Time Out from the Bullshit'

On June 16, 2026, Somersby launched its global creative platform "Time Out from the Bullshit," targeting young adults overwhelmed by modern life's absurdities. The campaign, developed by Fold7, spans broadcast, social media, digital, and point-of-sale channels, highlighting humorous and carefree content.

Two satirical films feature a fictional AI life coach and a wellness TikTokker with absurd routines. Mr. Somersby, a charismatic new character, liberates them, promoting joyful escapes with Somersby's products.

Laurent Cayet of Carlsberg Group emphasizes the brand's commitment to disrupting digital noise and celebrating genuine moments. The campaign introduces Somersby Zero, offering non-alcoholic and sugar-free options. The accompanying social media series, created with We Are Social, has already garnered awards for its innovative content.