Snipp Interactive Reports Record Bookings in Q1

Snipp Interactive Inc., a leader in digital marketing promotions and loyalty solutions, announced a historical achievement with first quarter bookings surpassing $9.0 million. This performance marks the highest quarterly bookings in the company's history. These bookings, expected to reflect as future revenue, align with IFRS principles outlining revenue from customer contracts.

The company highlighted the significant contribution from new clients across diverse geographies, with bookings from the EMEA region surpassing $1 million for the first time. Over $2.5 million of the bookings originated from new clients, industries, and agencies, while the rest came from repeat and renewed business, emphasizing Snipp’s consistency in service during industry consolidations.

Founder Atul Sabharwal expressed satisfaction with the first-quarter results, attributing the success to strategic investments in the company's platform and workforce. He emphasized the extensive potential in the company’s pipeline and reaffirmed commitment to returning to normalized gross margins above 50%.