Snipp Interactive Launches Comprehensive AI in Shopper Marketing Technology Landscape

Vancouver, BC / ACCESSWIRE / July 31, 2024 / Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF), a global provider of digital marketing solutions, has unveiled its inaugural AI in Shopper Marketing Technology Landscape. This resource highlights how artificial intelligence (AI) is reshaping shopper marketing. The landscape showcases AI-driven innovations enhancing brand and retailer interactions with consumers, optimizing operations, and driving growth.

AI is revolutionizing shopper marketing by enabling significant personalization, efficiency, and insights for both physical and online shopping. It facilitates tailored shopping experiences, optimized ad content, and new product development, ultimately driving marketing efficiencies and increasing consumer spending.

A Deloitte study indicates that over 40% of grocery executives plan to integrate AI into their business applications. Specifically, 31% see AI assisting customers, while 22% recognize its role in managing supply chains. These findings highlight the diverse impacts of AI on the shopper's purchase journey.

The AI in Shopper Marketing Technology Landscape outlines industry sectors transformed by AI and features companies innovating in this space. Key areas include predictive analytics, creative optimization, product innovation, promotions fraud management, advertising optimization, price optimization, customer engagement, and retail merchandising.

Additional areas highlighted include video personalization, voice of the customer, supply chain optimization, retail media, ecommerce, digital shelf, and social commerce. The AI in Shopper Marketing Technology Landscape is available on the Snipp website as a downloadable PDF.

Atul Sabharwal, CEO of Snipp Interactive, stated, "We aim to help brands and retailers navigate the evolving shopper landscape and identify innovative AI-based solutions to elevate their marketing strategies and customer engagement."