Smith Medical Direct Specialty Care Launches in Colorado with Transparent Pricing Model

Smith Medical Direct Specialty Care has opened a new ambulatory surgery center in Littleton, Colorado. Known for its commitment to transparency, the center provides clear pricing for a variety of surgical procedures directly on its website. This pricing strategy is significantly lower than traditional PPO network pricing, making it an affordable option for uninsured, underinsured, or those with high deductibles.

The facility offers surgeries in multiple specialties including orthopedics, ENT, and general surgery among others. By eliminating the traditional insurance middlemen, Smith Medical Direct Specialty Care ensures quicker payments to physicians and potentially higher earnings compared to conventional PPO structures. This approach not only attracts top medical professionals but also benefits patients and employers looking for better healthcare solutions.

COO Brendon Lundberg stated that the goal of Smith Medical is to correct the distorted economic relationships in healthcare, positioning physicians and patients back at the forefront of care decisions. The company's model follows the pioneering all-cash, price-transparent approach of Dr. Keith Smith of the Surgery Center of Oklahoma, aiming to expand this model nationwide.