SMCP records moderate sales increase in Q1 2025

SMCP announced a 2.6% increase in organic revenue in the first quarter of 2025, reaching €297 million. This growth was mainly driven by France (+4%) and the EMEA region (+9%). In the Americas, sales increased by 2%, despite a challenging environment, while Asia posted a 9.5% decline, mainly due to network optimization in China.

SMCP continues to focus on its full-price strategy, reducing its discount rate by three percentage points in one year. The period saw 22 net closures, as well as several openings in India and the Balkans through partnerships. Isabelle Guichot, Managing Director, emphasizes a cautious approach to macroeconomic volatility, while continuing cost-cutting and sustainability initiatives.