Shelly Group Advances Growth Strategy With Office Move and Future Investments

On March 5th, 2024, Shelly Group AD, a Sofia-based innovator in the IoT and smart building industry, announced the signing of a 10-year lease for a new office building designed to accommodate up to 250 employees, underlining its commitment to growth and expansion. This move, intended to enhance operational efficiency and employee satisfaction, also signifies the company's ongoing investment in its workforce and infrastructure amidst its advancement strategy.

In preparation for the move slated by September end at the latest, Shelly Group is finalizing the sale of its current premises. The new office, situated in a prime location in Sofia, Bulgaria, is a testament to Shelly Group's dedication to providing a modern, flexible, and sustainable working environment for its staff. Dimitar Dimitrov, Co-CEO of Shelly Group, highlighted the move as a step towards fostering a future-oriented workplace, with Wolfgang Kirsch, Co-CEO, emphasizing the alignment of this decision with the company’s value-for-money approach, ensuring a balance between financial flexibility and stability for the future.

Furthermore, this relocation is seen as a strategic move to enhance Shelly Group’s attractiveness as an employer, aiming to attract new talent while ensuring enough space for projected staff increases until at least 2027. These developments underline Shelly Group’s strategic direction towards growth, innovation, and an enhanced position in the competitive IoT and smart building markets.