SGT German Private Equity Announces AuctionTech's Focus on Artificial Intelligence in Real Estate

AuctionTech, a Berlin-based firm offering dynamic market pricing solutions for real estate, is shifting its focus towards artificial intelligence (AI) to drive further development and international growth. Their platform, PropNow.com, stands as Europe's leading digital tool for managing real estate sales offers and bidding processes, boasting over 6,000 successful transactions amounting to 2 billion EUR across 10 European countries.

Jan Thiel, CEO of PropNow, highlights the potential of AI integration in optimizing offer procedures and enhancing the pre-qualification of potential buyers. The company aims to improve sales results and customer solutions efficiency significantly. PropNow's digital offer platform, offered in seven languages, is a white-label software solution empowering major German-speaking real estate networks and global brokerage firms with digital bidding capabilities.

Christoph Gerlinger, CEO of SGT German Private Equity and AuctionTech's lead investor, emphasizes AI's role in elevating AuctionTech's efficiency and customer service by analyzing property valuation and bidding behavior. This marks a strategic move in redefining real estate sales towards a more dynamic market pricing model.