PUMA Reports Moderate Sales Growth and Prepares for 2025 Challenges

PUMA announced a currency-adjusted sales growth of 4.4% for 2024, reaching €8,817 million, with positive strides in all regions and product lines. However, net income decreased by 7.6% to €282 million due to higher interest expenses. The operating result remained stable at €622 million, and gross profit margin rose by 100 basis points to 47.4%.

Looking forward to 2025, PUMA anticipates low- to mid-single-digit sales growth. The company also projects adjusted EBIT between €520 million and €600 million, excluding one-time restructuring costs. Strategic efforts will focus on cost efficiency and brand elevation, including investments in retail and digital infrastructure.

PUMA's CEO, Arne Freundt, highlighted the need to address stagnant profitability despite sales progress. With geopolitical and economic challenges, PUMA remains committed to long-term growth through careful strategic action.