PUMA Establishes New Business Unit for Training to Drive Growth

PUMA, the global sports company, has announced the creation of a separate Business Unit for Training at its headquarters in Herzogenaurach, Germany. This strategic move is aimed at unlocking growth opportunities within the important Training category.

Previously grouped with Running, the new Training unit allows PUMA to streamline decision-making and enhance its apparel offerings across various categories. This initiative underscores Training's significance as a global focus alongside Running, Football, and Sportstyle. Maria Valdes, PUMA's Chief Brand Officer, highlighted the potential for growth, especially with partnerships like HYROX.

Marwin Hoffmann, an industry expert with over two decades of experience, has been appointed Vice President of the newly formed unit. He will report to Maria Valdes, ensuring focused leadership.