PUMA Appoints New Leadership to Steer Future Growth

PUMA SE announced the appointment of Arthur Hoeld as its new CEO, effective July 1, 2025. The decision follows Arne Freundt's resignation, agreed upon due to strategic differences. Arthur Hoeld, who previously served on Adidas’ Executive Board, is expected to bring a wealth of experience to PUMA, emphasizing product and brand focus.

Additionally, Matthias Bäumer, formerly PUMA's Vice President for Teamsport, will assume the role of Chief Commercial Officer as of April 1, 2025. The interim management team, including Maria Valdes and Markus Neubrand, is tasked with leading PUMA until Hoeld's official transition.

These strategic appointments are intended to fortify PUMA's market position and expand its global footprint. Both leaders aim to drive sustainable growth while building on PUMA's legacy in sports apparel.