Samba Digital launches a new Data Analytics department to boost marketing performance

On April 10, 2024, Samba Digital announced the creation of its new Data Analytics department. Located in Lisbon, this initiative aims to strengthen data-driven decision-making and maximize return on investment (ROI) and return on objectives (ROO) for its clients. The department will develop cutting-edge tools for performance analysis and marketing strategy, in partnership with market-leading technologies.

Emmanuel Barilley, with an impressive career including positions at Nielsen Sports and Dugout, takes the helm of this new department. Samba Digital hopes, with this expansion, to bring a deeper analytical dimension to its services and offer advanced solutions in terms of community management and audience development. This effort should contribute to the company's growth from 2024.