Samba Digital's €4 Million Capital Increase for AI-Driven Sports Content

Samba Digital, a leader in sports digital marketing, announced a €4 million capital increase focused on advancing generative AI technology in sports content production. Executed without preemptive subscription rights, 500,000 new shares will be issued at €8.00 each, showing a 38% discount from the previous closing price.

CEO Frédéric Fausser highlights the transformation potential of AI in real-time digital campaign analytics and personalized marketing. The company, founded in Miami and now based in Lisbon, partners with major sports entities like Ligue 1 and the Kansas City Chiefs.

Proceeds from the increase will primarily enhance AI-driven platforms, especially in key markets like the U.S. and Latin America, aiming for €40 million in revenue by 2030. Samba Digital's strategies rely heavily on innovative tech solutions, like Sports Translate and Talentisi, maximizing global fan engagement at lower costs.