Rovensa Next Prioritizes Grower Challenges in New Biosolutions Strategy

Rovensa Next, a leader in agricultural biosolutions, recently unveiled its evolved Biosolutionize Agriculture campaign at the Fruit Attraction event in Madrid. This marks a shift towards a customer-centric model that integrates real-world grower challenges with targeted biosolutions. These challenges include climate stress, pest pressure, and soil degradation.

The initiative is based on an analysis of nearly 30 specific challenges and introduces practical strategies, like reducing irrigation needs while boosting root surface. The goal is to enhance productivity and resilience against threats such as extreme weather, which impacts farmers significantly, particularly in Latin America.

Rovensa Next proposes a comprehensive framework combining agronomic expertise and biosolutions. This integrated approach tailors solutions to individual crop and regional needs, addressing issues like nutrient inefficiency and resource use. Notably, the company presented solutions like TurboRoot® and Humifirst® to improve soil and crop performance.

With a global initiative, Rovensa Next also strengthens its customer support, offering a knowledge platform and training academy to customize biosolutions effectively. This strategy reflects Rovensa Next's commitment to optimizing agriculture inputs and supporting sustainable farming practices worldwide.