Haier Smart Home Achieves Record Revenue and Profit in 2025

Haier Smart Home Co., Ltd. reported significant financial growth in 2025, surpassing RMB 300 billion in global revenue for the first time, marking a 5.71% increase from the previous year. The company also achieved a record net profit of RMB 19.55 billion, a 4.39% increase year-on-year. This success is attributed to Haier's robust global operating model and significant market share gains across premium, youth, and core appliance categories.

In China, Haier's multi-brand portfolio experienced broad-based growth. Key highlights include the success of Casarte in premium washing machines and significant revenue increases for Leader's three-drum washing machine. Internationally, North America saw GE Appliances maintain its market leadership while Europe and emerging markets also posted robust revenue growth.

Haier's strategic focus on integrating AI and digital capabilities is expected to continue driving growth, positioning the company ahead in the smart home and HVAC markets.