Haier Smart Home Achieves Double-Digit Growth in H1 2025

Haier Smart Home Co., Ltd. reported a significant rise in its financial results for the first half of 2025. Global revenue reached RMB 156.49 billion, marking a 10.2% increase compared to the same period in 2024. Net profit rose by 15.6% to RMB 12.03 billion, while net operating cash flow increased by 32.2% year-on-year. These gains were achieved despite market challenges, such as increasing US tariffs and global logistics issues.

The company pursued a three-pillar strategy focusing on product mix optimization, AI-driven operations, and regional empowerment. In its domestic market, Haier saw an 8.8% revenue growth, bolstered by brands like Casarte and Leader. Overseas, revenue climbed by 11.66% with substantial growth in North America and Europe. Emerging markets showed notable revenue increases, particularly in the Middle East and Africa.

These measures have positioned Haier to sustain growth amid global economic uncertainties, supported by a diversified portfolio and strengthened regional operations.