ProColombia: Successful Tourism Promotion in Berlin and Warsaw

ProColombia, representing Colombia as the "Land of Beauty," achieved significant results at ITB Berlin 2026, a major international tourism trade fair. The event facilitated 416 business meetings and strategic discussions with key players in the German and European markets, generating business expectations of USD 22.3 million.

In addition, ProColombia held a Tourism Promotion Day in Warsaw, meeting with central stakeholders in the Polish market through 187 business interactions. These initiatives led to a combined projection of USD 30.5 million in business expectations, confirming international interest in Colombia's diverse tourism offerings.

The Colombian Ambassador to Germany noted the strengthened ties with Germany, while his counterpart in Poland highlighted Poland's potential as a strategic partner. ProColombia's marketing efforts in Berlin reached over 1.9 million contacts through dynamic campaigns.