Prisma Campaigns Announces Strategic Partnerships with LAPFCU and Dort Financial Credit Union

Prisma Campaigns, a market leader in marketing automation for credit unions, has declared new partnerships with Los Angeles Police Federal Credit Union (LAPFCU) and Dort Financial Credit Union. LAPFCU and Dort Financial, boasting assets of $1.3 billion and over $2 billion respectively, aim to amplify their marketing strategies and enhance member interactions through this collaboration.

Through the partnership, the credit unions anticipate improvements in the onboarding of new members, an increase in product adoption and member balances, and better retention and utilization of digital banking services. Prisma Campaigns CEO Guillermo Winkler expressed enthusiasm about the alliance, highlighting its potential in significantly raising engagement levels, including a notable increase in email open rates and HELOC loan sales.

Prisma Campaigns already counts over 60 credit unions as partners, aiding them in executing precisely targeted onboarding and cross-selling campaigns across multiple channels. With the recognition as a CUNA Strategic Services preferred provider and endorsements from over 16 credit union leagues, Prisma Campaigns cements its position as a trusted partner in the credit union industry.