Power My Analytics Expands Data Integration with New Connectors

Power My Analytics, a marketing ETL SaaS company, has announced the integration of two new data source connectors: Apple Search Ads and LinkedIn Business Manager. These additions aim to enhance the accessibility of marketing data for mobile app and B2B marketers.

The Apple Search Ads connector allows marketers to integrate performance data from app store campaigns. Key metrics like impressions, taps, installs, and CPA can now be analyzed alongside other marketing channels.

For B2B marketers, the LinkedIn Business Manager connector offers insights into LinkedIn ad performance, covering revenue attribution, ROAS, and pipeline metrics. This provides a comprehensive view of the B2B marketing funnel.

"Our goal has always been to simplify marketing data integration," said Morgan Jones, CEO of Power My Analytics. These new connectors are designed to help marketers make informed decisions by providing a holistic view of their efforts.

Both connectors offer data backfilling for up to two years and integrate with existing tools like Looker Studio, Google Sheets, Microsoft Excel, BigQuery, and MySQL. They are available immediately to all users.