Porsche AG Adjusts Product Strategy and Financial Forecasts

Porsche AG has announced a strategic realignment of its product portfolio, altering its forecast for 2025 and revising medium-term expectations. The Cycle Plan approved by the Supervisory Board includes significant changes. New models with combustion and hybrid drivetrains will be added, including an SUV series that was initially planned as all-electric. Existing combustion and hybrid models will see extended production cycles. Due to delays in electromobility, certain all-electric models will launch later, alongside a rescheduled electric vehicle platform developed with Volkswagen Group brands.

The strategic adjustments aim for a positive long-term financial impact, but Porsche faces potential additional burdens due to changing external factors like US import tariffs, declining Chinese demand, and slower electromobility growth. These may not be fully offset by the Cycle Plan. Porsche anticipates a medium-term operating return on sales of up to 15%, at the lower end of previous forecasts. Adjustments will impact the 2025 financial forecast, with reduced expectations for operating profit.