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Plum Market Travel Services Partners with Starbucks for U.S. Airport Expansion
Plum Market Travel Services has secured a strategic license agreement to develop Starbucks coffee venues at various U.S. airports, set to initiate this year. The collaboration aims to merge Starbucks' coffee expertise with Plum Market Travel Services' experience in airport concession management. The addition of Starbucks to their portfolio underscores Plum Market Travel Services' dedication to offering travelers top-quality food and beverage selections.
Matthew Jonna, CEO of Plum Market Travel Services, expresses enthusiasm about incorporating Starbucks as a premium coffee partner, enhancing the traveler experience across their new airport outlets. These locations will provide the full Starbucks experience, from classic and seasonal menu items to a seamless rewards program and mobile ordering.
The partnership is expected to strengthen Plum Market Travel Services’ presence across North American travel hubs through 2024, reinforcing its leadership in the airport food and beverage sector.
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