Pernod Ricard Unveils Responsible Host Certification for Brand Homes

Pernod Ricard announces the launch of its Responsible Host Certification program within its Brand Homes. This initiative emphasizes the company's commitment to providing exceptional consumer experiences while promoting responsible drinking.

The Brand Homes, located globally from Scotland to Japan, attract visitors to explore the heritage and quality of Pernod Ricard's premium spirits. Through tours incorporating education, entertainment, and tasting sessions, visitors gain a comprehensive understanding of the brand.

The Responsible Host Certification educates and certifies establishments on responsible serving practices. Criteria include offering water and snacks, using measuring tools for serving alcohol, and preventing drink-driving.

Sixteen Brand Homes, including The Glenlivet Distillery and Jameson Distillery Bow Street, have already received this certification. Pernod Ricard aims to certify all Brand Homes by 2025, with a goal to impact 10 million visitors by 2030.