Perform[cb] Enhances Marketer's Arsenal with AdCommunal Acquisition

Perform[cb], a leader in outcome-based user acquisition, announced its acquisition of AdCommunal, advancing its mission to provide brands with a diverse and effective marketing mix. The integration of AdCommunal's reward channel advertising into Perform[cb]'s platform offers brands a novel way to scale user engagement and acquisition, leveraging AI and exclusive reward partnerships. This marks Perform[cb]'s sixth acquisition since 2017, further solidifying its position in performance marketing.

AdCommunal, established in 2007 by Neil Rajadurai, has pioneered reward-based engagement by offering unique incentives, including charitable rewards. Its success across various sectors exemplifies its ability to drive significant engagement and customer acquisition. Shayne Rajadurai, VP of Reward at AdCommunal, highlights the efficacy of reward channels in cutting through the competitive market noise, offering substantial returns by aligning client goals with consumer incentives.

Perform[cb]'s AI-powered Outcome Engine is set to enhance its channel mix further with this acquisition, optimizing user actions across the customer engagement funnel in real time for better KPI alignment. Unlike other platforms that optimize post-factum, Perform[cb] utilizes real-time data analysis to connect brands with high-intent consumers effectively from the outset.

Erin Cigich, CEO of Perform[cb], expresses excitement over integrating AdCommunal's team and capabilities to provide incremental value across the digital ecosystem. Cigich underscores the high ROAS of reward channels in client success stories and anticipates broadening their scope with this strategic move.